AERAIdentity study.
01 / PRIMARY IDENTITY
THE IDEA
Open letterforms and a seed-shaped counter.
This independent beauty identity exploration begins with one recognisable gesture. The primary mark establishes the idea; its secondary form, typography and colour relationships carry it through everyday applications.
02 / SECONDARY MARK
Aa Bb Cc
01234503 / INSTRUMENT SERIF + IBM PLEX MONO
01234503 / INSTRUMENT SERIF + IBM PLEX MONO
#ded8c7
#3b422e
#f4f1e9
04 / SOCIAL AVATAR
A NEW PERSPECTIVELess, but
more felt.
05 / POSTER APPLICATION
more felt.
05 / POSTER APPLICATION
CONSIDERED IN EVERY DETAIL.
06 / PACKAGING STUDYMotion exploration / reduced-motion aware
Original concept mark and illustrative applications. This is not a commissioned identity or a claim of trademark clearance.
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