Concept ProjectInflated letters, folded ribbons and fluted forms give AERA a dimensional voice.
Inflated letters, folded ribbons and fluted forms give AERA a dimensional voice.
SAFFRON
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THE WORK / 2026
Different forms.
Same instinct.
Identity, film, campaigns and everything in between.
A collection of independent concept explorations.
12 projects shown
Concept Project
Concept ProjectA focused planning-app concept built around time, clear hierarchy and calm screens.
A focused planning-app concept built around time, clear hierarchy and calm screens.
Concept ProjectTranslucent glass turns a single numeral into a study of light and colour.
Translucent glass turns a single numeral into a study of light and colour.
Concept ProjectA modular alphabet brings coral, mint and lilac into a flexible identity.
A modular alphabet brings coral, mint and lilac into a flexible identity.
Concept ProjectA travel-app concept that connects discovery, saved places and a clear itinerary.
A travel-app concept that connects discovery, saved places and a clear itinerary.
Concept ProjectAn audio-interface concept with a vivid orbital visual language.
An audio-interface concept with a vivid orbital visual language.
Concept ProjectLayered letterforms and an iridescent disc create a graphic poster pair.
Layered letterforms and an iridescent disc create a graphic poster pair.
Concept ProjectA modular graphic system built from parallel lines and repeated curves.
A modular graphic system built from parallel lines and repeated curves.
Concept ProjectInflated, glass and ribbed numerals form a colourful motion-identity keyframe.
Inflated, glass and ribbed numerals form a colourful motion-identity keyframe.
Concept ProjectOversized jersey and baggy denim establish a direct menswear image language.
Oversized jersey and baggy denim establish a direct menswear image language.
Concept ProjectAn electric blue cocoon coat and generous denim make a clear studio statement.
An electric blue cocoon coat and generous denim make a clear studio statement.
Created for SAFFRONAn original fashion image for SAFFRON: a fitted black gown, an elevated gesture and cool blue light.
An original fashion image for SAFFRON: a fitted black gown, an elevated gesture and cool blue light.
04 / MARKS THAT MATTER
20 ORIGINAL EXPLORATIONSA distinct
first impression.
From a single mark to a complete visual language. An archive of identity experiments across culture and commerce.
Beauty
AERA / Wordmark + symbol
Open letterforms and a seed-shaped counter.
View identityLuxury
ORRA / Geometric mark
Two offset rings hold a quiet tension.
View identityHospitality
VELA / Monogram
An angular sail inside a balanced serif system.
View identityCulture
KIN / Typographic system
Connected letterforms with a shared baseline.
View identityCulture
NORTH / Directional symbol
Four directions meet at a single point.
View identityArchitecture
AXIS / Geometric mark
Intersecting planes establish a structural centre.
View identityTechnology
LUMEN / Abstract symbol
A fan of light opens from a common source.
View identityFashion
FORM / Monogram
A sculptural F constructed from solid planes.
View identityFashion
NOIR / Editorial wordmark
High contrast strokes interrupted by a fine rule.
View identityBeauty
MUSE / Monogram
Softly interlocking arches suggest a conversation.
View identityArchitecture
HAUS 17 / Architectural mark
A roofline becomes a precise numeric signature.
View identityProfessional Services
ALTURA / Abstract symbol
Stepped ascenders communicate measured growth.
View identityMusic
MONO / Modular system
Four repeating modules form a rhythmic signature.
View identityHospitality
SOLACE / Landscape symbol
An open horizon held inside a soft circle.
View identitySustainability
ARDEN / Botanical mark
A branching structure built from one continuous stem.
View identityLuxury
ORO / Geometric wordmark
Three balanced discs explore solid and void.
View identityCulture
FRAME / Editorial identity
An incomplete border makes room for new perspectives.
View identityMusic
ECHO / Abstract symbol
Expanding sound waves repeat a single gesture.
View identitySustainability
NOMA / Ribbon mark
A folded ribbon becomes a path through the landscape.
View identityProfessional Services
STUDIO IX / Typographic seal
Roman numerals arranged as an exacting grid.
View identityAll identities are independent concept explorations, not commissioned client work.