ALTURAIdentity study.
01 / PRIMARY IDENTITY
THE IDEA
Stepped ascenders communicate measured growth.
This independent professional services identity exploration begins with one recognisable gesture. The primary mark establishes the idea; its secondary form, typography and colour relationships carry it through everyday applications.
02 / SECONDARY MARK
Aa Bb Cc
01234503 / MANROPE + IBM PLEX MONO
01234503 / MANROPE + IBM PLEX MONO
#4a0f20
#f4a300
#f4f1e9
04 / SOCIAL AVATAR
A NEW PERSPECTIVEGood things
belong together.
05 / POSTER APPLICATION
belong together.
05 / POSTER APPLICATION
CONSIDERED IN EVERY DETAIL.
06 / PACKAGING STUDYMotion exploration / reduced-motion aware
Original concept mark and illustrative applications. This is not a commissioned identity or a claim of trademark clearance.
Next identity — MONO ↗