AERA

THE CONTEXT

An alphabet with character.

Independent concept exploration. No client relationship is implied.

The brief

Build an identity from the expressive potential of letterforms.

The creative response

Pastel pink, coral and lilac distinguish inflated, folded and ribbed materials. Broad soft light keeps each form legible and gives the identity a tactile presence.

Deliverables

• Dimensional alphabet
• Identity specimen
• Material studies
• Campaign crops