AERA

THE CONTEXT

A little closer to nature.

Independent concept exploration. No client relationship is implied.

The brief

Imagine a skincare identity that communicates clarity without the visual language of a laboratory. The system needs to live equally well on a small bottle and a large campaign.

The creative response

An open, airy wordmark is paired with a seed-like symbol. Warm mineral tones and uncompromising spacing give the packaging a quiet presence. The visual system uses light as its most expressive ingredient.

Deliverables

• Primary and secondary marks
• Packaging direction
• Campaign art direction
• Social launch kit