LINEA

THE CONTEXT

Defined by a single line.

Independent concept exploration. No client relationship is implied.

The brief

Create an imagined fashion signature with enough simplicity to work as a woven label and enough character to lead a campaign.

The creative response

The identity begins with a continuous line. Repeated rules become a framing device across labels, posters and digital assets. The restrained typography lets the construction of the mark carry the idea.

Deliverables

• Logo system
• Label direction
• Graphic toolkit
• Campaign framework