LINEA

THE CONTEXT

A rhythm of lines.

Independent concept exploration. No client relationship is implied.

The brief

Develop a precise identity language that can scale from a wordmark to a graphic field.

The creative response

Blue and green letterforms use repeated strokes to create rhythm. An asymmetric grid and fine rules make the system readable as a design specimen.

Deliverables

• Modular wordmark
• Graphic system
• Letterform specimen
• Layout grid