FORM

THE CONTEXT

A different kind of volume.

Independent concept exploration. No client relationship is implied.

The brief

Give an imagined fashion editorial a recognisable graphic voice across a print cover, digital story and social crop.

The creative response

Oversized letterforms behave like shapes within the photograph. The layouts alternate dense visual moments with generous margins, allowing clothes and typography to take turns leading the composition.

Deliverables

• Editorial direction
• Cover system
• Digital layouts
• Portrait campaign assets