KIN

THE CONTEXT

A playful system.

Independent concept exploration. No client relationship is implied.

The brief

Build a recognisable typographic vocabulary from a small set of repeatable forms.

The creative response

Inflated characters are arranged as a specimen rather than a product mockup. Soft clay surfaces and a clear grid balance playfulness with structure.

Deliverables

• Modular alphabet
• Identity grid
• Colour system
• Typographic specimen