FRAME

THE CONTEXT

Colour in volume.

Independent concept exploration. No client relationship is implied.

The brief

Develop a menswear campaign around rounded volume, full colour and an unforced pose.

The creative response

Dropped shoulders and baggy jeans establish the proportions. A soft studio gradient and broad key light reveal wool and denim without theatrical effects.

Deliverables

• Menswear image
• Styling direction
• Studio light direction
• Social layouts