FRAME

THE CONTEXT

A fresh perspective.

Independent concept exploration. No client relationship is implied.

The brief

Propose a graphic system for an independent editorial platform where images lead and the design makes space for different contributors.

The creative response

An open frame becomes the primary gesture. Crops move within a constant border, while the wordmark works as a quiet masthead. The result is a reusable set of editorial rules rather than a fixed aesthetic.

Deliverables

• Editorial identity
• Masthead
• Publication grid
• Digital art direction