NORTH

THE CONTEXT

The everyday, enlarged.

Independent concept exploration. No client relationship is implied.

The brief

Create an original campaign study with relaxed proportions and clear catalogue lighting.

The creative response

A neutral frontal stance lets the silhouette lead. Broad soft light keeps black fabric readable against pale grey, while a small blue wordmark supplies the graphic accent.

Deliverables

• Menswear image
• Garment graphic
• Studio light direction
• Campaign crops