NORTH

THE CONTEXT

Culture has no fixed point.

Independent concept exploration. No client relationship is implied.

The brief

Design a conceptual cultural-season campaign with a system that can accommodate many voices.

The creative response

A directional symbol anchors the layouts while variable type sizes create a lively reading order. The campaign works as a set of connected announcements rather than a single fixed poster.

Deliverables

• Campaign identity
• Poster series
• Social announcements
• Wayfinding concept