VELA

THE CONTEXT

Somewhere to slow down.

Independent concept exploration. No client relationship is implied.

The brief

Explore an identity for an imagined boutique retreat. The system should suggest a sense of place while remaining adaptable to future destinations.

The creative response

A sail-like monogram and a sharply cut serif wordmark balance movement and stillness. Sand, ink and pale stone move through stationery, environmental graphics and an understated social presence.

Deliverables

• Wordmark and monogram
• Environmental direction
• Stationery
• Guest packaging